BDF
Ideas
March 9, 2001
"Is Your DTC Marketing Plan DOA?:"
Agencies will hype awareness, but you really need a well-planned marketing mix.
Click here to download full article in PDF form.
January 1, 2001
From Patents to Franchises:
Brands are "hidden assets" waiting to be developed.
Click here to download full article in PDF form.
June 5, 2000
Just-In-Time Decision Making:
A Fresh Perspective for Evaluating Research Projects
May 5, 2000
Protein Research Firms: The Next Source
of Innovation From Newly Discovered Genes Emerging From Genome
Study
